Emotions When Multi-screening • Most consumers typically use around 2 devices at a time, although newer generations tend to be slightly more comfortable using more than 2 at a time. • Positive feelings were widespread when consumers are using multiple devices at the same time. ‒ ‘Productive’, ‘entertained’, ‘connected’, and even ‘relaxed’ are the most common positive emotions felt when using more than one device at once. The most dominant negative emotion is ‘distracted’. PRODUCTIVE 18% 1 32% DISTRACTED 17% 2 60% ENTERTAINED 14% CONNECTED 13% 3 6% RELAXED 13% FOCUSED 7% 4 2% HAPPY 6% BORED 6% 5 0% UNPRODUCTVE 4% FRANTIC 3% 6 or more 1% ASHAMED 1% NUMBER OF DEVICES USED AT ONE TIME FEELINGS WHEN USING MORE THAN ONE DEVICE AT A TIME © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.