Content Engagement on Digital Devices • Consumers spend on average nearly 1/3 of their day engaging with digital content. • Smartphones are most commonly used to engage with content, followed by laptop/desktop computers. ‒ Males prefer to use a laptop/desktop computer (67%) to look at/engage with content, while females prefer smartphones (86%). ‒ Millennials and Generation X are also more likely to prefer to use a smartphone to engage with content (92% for both). SMARTPHONE 82% LAPTOP/DESKTOP 63% COMPUTER TABLET 38% WEARABLE DEVICE 9% DIGITAL DISPLAY 4% IOT DEVICE 3% DEVICES USED TO ENGAGE WITH CONTENT © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.