Frequency of Content Shared Online • Over one-quarter share content online on a daily basis, while just under one-fifth never share content online. Over half share content on at least a weekly basis. 30% of Baby boomers never share content online, followed by 14% of Gen X and only 6% of Millennials. EVERY HOUR 4% DAILY 22% SEVERAL TIMES A WEEK 20% ONCE A WEEK 8% SEVERAL TIMES A MONTH 11% ONCE A MONTH 4% OCCASIONALLY THROUGHOUT THE 13% YEAR I NEVER SHARE CONTENT ONLINE 18% HOW OFTEN CONSUMERS SHARE CONTENT ONLINE © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.