Brand Content Shared Online • Only 13% share content online from brands constantly or frequently (23% among Millennials). The main reasons why content online from brands is shared include raising awareness for a good cause, being informative and not promotional, and incentives. CONTENT WAS RAISING AWARENESS FOR 35% A GOOD CAUSE CONTENT WAS INFORMATIVE, NOT 34% PROMOTIONAL CONTENT GAVE ME AN INCENTIVE 33% CONTENT SEEMED AUTHENTIC/GENUINE 30% CONTENT WAS FUNNY AND IT MADE THE 26% BRAND MORE RELATABLE CONTENT WAS PERSONALIZED TO MY 20% INTERESTS, LOCATION CONTENT WAS POLISHED, WELL 17% DESIGNED MAIN REASONS TO SHARE CONTENT FROM BRANDS © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.