What’s Annoying With Content from Brands • The most annoying aspect of content from brands is content that is too wordy, or poorly written. This is followed by content that is not relevant and content that is poorly designed. • Across all ages, two-thirds or more say that these annoyances would lead to an abandoned shopping cart. ‒ Content that is too wordy/poorly written is the most common complaint among Millennials, Generation X and Baby Boomers. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.