Content Issues Forcing Consumers to Stop/Switch • Taking too long to load, excessively long content, difficulty interacting with content, and not loading are all top content issues that cause nearly half of consumers to stop what they are doing. ‒ Baby Boomers are more likely than newer generations to stop what they’re doing when they experience any of the following content issues. CONTENT TAKES TOO LONG TO LOAD 47% 31% 22% CONTENT IS TOO LONG 47% 23% 30% HAVE TROUBLE INTERACTING WITH THE CONTENT ON THE DEVICE 45% 38% 17% CONTENT/IMAGES WON'T LOAD 44% 35% 21% CONTENT NOT DISPLAYING WELL ON CURRENT DEVICE 34% 48% 18% STOP ALL TOGETHER SWITCH TO A DIFFERENT DEVICE UNCHANGED PROBLEMS ENCOUNTERED AND REACTIONS TO VIEWING CONTENT ON DEVICES © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.