04 OK, Creativity Copyright © 2022 Accenture. All rights reserved. 53 When it comes to developments in this technology, “next” is becoming “now” at astounding speed. As venture capitalist Daniel Eckler details on his Twitter feed, “AI” will continue to enable an explosion of creativity, with new tools coming out at pace. 72 It’s almost impossible to keep up with the amazing array of game-changing applications for business, such as generating synthetic brain scan images that drive medical research, on-demand interior design, stock photography for presentations, Hollywood-style film effects, seamless textures for video games, new kinds of rapid animation that could launch new streaming content, on-the-fly animated videos and books, concept art, plugins for design tools and software, and much more. 73,74,75,76,77,78,79,80 Google has already published a proof-of- concept paper for DreamFusion, which shows potential for “AI” to generate 3D objects from text and Meta has launched Make-A-Video, which creates high-quality videos from a few words. 81,82 Soon, “AI” might be creating entire immersive spaces. 83 In Fjord Trends 2022, The Next Frontier speculated about the metaverse and its potential future developments. One thing we hadn’t predicted was the possibility that “AI” could become the tool of choice for building it, and yet, it looks increasingly likely to be the case. The speed with which the accessibility of deep learning models has grown is making people question whether creativity is under existential threat, but we would argue that this is simply another variation of the natural cycle of progress. But as always, steps forward in technology bring potential positives and negatives. Expect debate along these lines: What’s next + algorithm , version 4