Copyright © 2022 Accenture. All rights reserved. 60 05 Signed, sealed, delivered Privacy is a fundamental right. However, in online experiences today, there’s a lack of transparency in how companies are using people’s data, and trust has diminished. According to software marketplace G2, 86% of people in the US stated that they felt growing concerns about their data privacy, and a further 78% expressed concerns about the amount of data collected—but they still wanted personalization. 88 What’s going on + design, photo realistic, aspect ratio 4:1, change 100