Copyright © 2022 Accenture. All rights reserved. 50 04 OK, Creativity “AI” has been in the news for decades, having first being introduced in 1956. It beat a chess player in 1997 and won a Jeopardy match against a human in 2011. 62 Self-driving cars, search and recommendation engines, voice assistants, and facial recognition are just some of the use cases most associated with it. Essentially, “AI” has largely been used by enterprises and brands as a service to people or for people. Recently, neural networks have been made widely available to create language, images, and music, putting “AI” squarely in people’s hands as a tool for creativity. For language, neural networks are being used to generate sentence structures in text based on a language model with 175 billion parameters. 63 It’s sophisticated enough to generate copy for blogs, emails, and articles, (albeit copy that could then benefit from some human editing). As we went to press with this report, ChatGPT emerged, suggesting a big leap forward in “AI”’s ability to create accurate and useful text, which may become a major challenger to search engines. 64 For sound, Magenta is a research project from Google, exploring how neural networks can be used as a creative tool for art and music, and Jarvis is a tool that can help create song lyrics. 65,66 Jukebox is a neural network that generates music— including rudimentary singing—as raw audio in a variety of genres and artistic styles. 67 + 50mm, hyper detailed, 8k