Copyright © 2022 Accenture. All rights reserved. 63 05 Signed, sealed, delivered The rise of digital ownership, through blockchain technology, is shifting the power dynamic to users by putting them in control of their digital identity through non-transferable fungible tokens stored in digital wallets. What are tokens? When people check their coat at an event, they get a ticket in exchange, showing a unique number matching that on the coat hanger. The little slip of paper is a physical token that represents that coat and serves as proof of who owns it. + 8bit digital art, octane render, 3d mixed media, aspect ratio 3:2, algorithm version 4 Today’s tokens of life range from the important to the useful, the permanent to the fleeting. Important tokens generally cannot be transferred between people. Some prove who a person is, (like birth certificate, passport, citizenship card, etc.), and others are critical for a specific purpose, (such as driver’s license, medical records, education certificates, employee ID badge, homeowners’ deeds, etc.). This trend is just as important for those institutions that create personal identifying information—such as government agencies for personal data, universities for credentialed degrees and so on—as it is for brands. We see signs that tokenization could be a win-win for people and for marketers.