Customer Data is Creating Digital Risk

CUSTOMER DATA IS CREATING DIGITAL RISK RSA®survey reveals growing disconnect between data privacy expectations and reality More than half of consumers define ethical use of data CONSUMERS ARE DIVIDED ON UNINTENDED CONSEQUENCES as “taking only the personal information they need to THE ETHICS OF DATA USE OF CUSTOMER DATA deliver the service I’m receiving and nothing more” We asked consumers if there are U.S. respondents are less likely to believe their data ethical ways for companies to use their data helps improve their experiences than they were last year 2018 2017 68% SAY TAILORING 60% 48% ADVERTISEMENTS IS 27% 31% UNETHICAL U.S. U.K. RESPONDENTS RESPONDENTS AGREED AGREED WHAT IS ETHICAL USE OF DATA? And they are increasingly willing to hold companies accountable HOLD COMPANIES RESPONSIBLE FOR 64% LOST DATA WOULD BOYCOTT 73% A COMPANY WOULD DIVEST FROM 58% 45% 43% 45% A COMPANY FRENCH GERMAN SAY TRACKING SHOPPING HABITS RESPONDENTS RESPONDENTS AND LOCATIONS TO MONITOR AGREED AGREED FRAUD IS ETHICAL