CASE IN POINT: FERRERO The choco-confectionary company Ferrero has an enviable growth story. From successfully expanding into new product categories to rapidly widening its geographic footprint around the world (organically and through acquisitions), the company’s strategic decisions have propelled it to reach in 2020/21 a consolidated turnover of 12.7 billion Euro, with an increase of 3.4% compared to the previous year’s turnover of 12.3 billion Euro. The Ferrero Group also completed key initiatives such as: increasing investment in its iconic brands, strengthening internal R&D activities and, for another consecutive year, investing in improving and expanding its factories, plants and equipment. As part of the Group’s continued technological development strategy, it expanded its production capacity. Fueled by digital transformation, prioritizing their people and preserving a strong culture, HR has been essential to Ferrero’s innovation and growth. Chief Human Resources and Organization Officer Giuseppe Addezio says that “HR has entered a new age because of digital transformation, which is changing the agenda of companies. It requires reskilling, redesigning processes, changing the organizational model and always taking care of your people throughout.” Ferrero’s integrated cloud- based HR system sits at the heart of change, enhancing the employee experience, streamlining processes and equipping leaders and workers alike with important data to work smarter. 11 Read more about their journey to unlock the talents of their people and remain agile to meet changing business needs and drive growth. Ferrero’s Recipe for Employee Engagement | Accenture 14