MP Branding2024

BRAND GUIDELINES

take more chances, dance more dances. -Martha Graham

manipalooza This event o昀昀ers a full day of family-friendly festivities followed by an electrifying Silent Disco party. Beginning at noon at Soda Springs Park, immerse yourself in a world of fun with games, face painting, live music, food trucks, vendors, and much more! It’s a celebration designed to delight guests of all ages and interests. As the sun sets, the excitement continues with the Silent Disco party starting at 7pm. Experience the unique phenomenon that took Manitou by storm in 2018, returning by popular demand for 2024! With headphones lighting up in di昀昀erent colors, you can easily spot who’s tuning into which channel. It’s not just a party; it’s a friendly battle, a dance-a-thon, and the quietest gathering you’ve ever experienced. While you groove to the beat, take a break to enjoy delicious bites, refreshing drinks, and create lasting memories with friends and family. Tickets for the Silent Disco are available online or at the gate, ensuring everyone has the chance to join in the silent fun. Don’t miss out on this unforgettable day and night of entertainment at ManiPalooza in the heart of Manitou Springs!

Our Shared Mission Tagline Dance to your own beat at ManiPalooza. Mission We believe in fostering an atmosphere where individuals can feel free to express themselves authentically, without fear of judgment. Whether you’re a seasoned dancer or someone who simply loves to move to the music, our event provides a welcoming space for everyone to let loose and dance like no one is watching. We encourage attendees to embrace their uniqueness and let their true selves shine as they groove to the beats of the Silent Disco or participate in the various activities throughout the day. From funky costumes to spontaneous dance-o昀昀s, ManiPalooza is all about celebrating individuality and creating memorable experiences together. By promoting authenticity and self-expression, we aim to cultivate a sense of unity and belonging within the community. Whether you’re dancing solo, with friends, or with family, ManiPalooza o昀昀ers an inclusive environment where everyone can feel comfortable and accepted.

logo Our logo is more than just a design; it’s a re昀氀ection of our philosophy and commitment to community entertainment. At ManiPalooza, we understand the transformative power of dance in a commuity. The ManiPalooza logo is a vibrant representation of the event’s spirit and energy. Its design elements synergize to convey a sense of dynamism and excitement. One notable feature is the use of italicized font, which imparts a forward- leaning momentum, symbolizing progress and movement. This italicized style infuses the logo with a sense of energy, re昀氀ecting the lively atmosphere of the event. The font family chosen for the logo is both fun and expressive, adding a playful touch to the design. This choice not only aligns with the vibrant nature of the event but also conveys a sense of creativity and individuality, inviting participants to embrace their unique identities and experiences.

colors C92 Y65 M89 K65 Color plays a large role in the subconscious perception R10 G3 B36 of a brand. Manipalooza brand colors have been selected to express our identity as a trustworthy and reliable resource. Manipalooza violet femme color HEX: 0a0324 conveys a creative energy and also represents inspiration.

C93 Y28 M100 K27 C93 Y28 M100 K27 R38 G9 B75 R38 G9 B75 colors continued HEX: 26094b HEX: f7098d The rest of ManiPalooza color family includes several di昀昀erent colors to suit a variety of needs and subjects. Choose from these colors in every situation where it is possible to do so. C92 Y65 M89 K65 C43 Y100 M0 K0 R10 G3 B36 R140 G226 B88 HEX: 0a0324 HEX: 8ce21c

fonts citrus gothic for titles ManiPalooza brand font families are de昀椀ned by citrus gothic shadow for headers & subheaders their bold, rough and energetic look. They feature thick and sharp line strokes, emphasizing readability and scalability. Proxima Nova for Body Proxima Nova italic for Pull Quotes

graphics All graphics used on behalf of ManiPalooza should adhere to brand standards. Graphics are a powerful tool that can either enhance or muddle communication e昀昀orts. ManiPalooza graphics should be fun, vibrant, playful, and energetic with clear intention and tasteful application that aligns with the trustworthy organization that we are.

our voice A set voice for ManiPalooza in its communication re昀氀ects the brand personality brand’s personality, goals, values, areas of expertise, and provides connection with the audience. This is important for ManiPalooza Authentic Creative to build upon its unique persona and create a dialogue as Playful Friendly a trusted source of information within the event ecosystem. Curious Inclusive four elements of the brand Courageous Energetic • Charachter Unique Pioneer • Purpose Accepting Transformative • Tone • Language