20 Table of Contents Introduction & Our Approach Operating Responsibly Investing in Our People Diversity, Equity & Inclusion Environmental Sustainability Social Impact Data & Frameworks CORPORATE GOVERNANCE ETHICS RISK HUMAN RIGHTS SUPPLY CHAIN PRODUCT SAFETY GUEST SAFETY INFORMATION SECURITY PRIVACY DIGITAL WELLNESS RESPONSIBLE ADVERTISING JOURNALISTIC INTEGRITY ARTIFICIAL INTELLIGENCE TAX STRATEGY RESPONSIBLE ADVERTISING & MARKETING Promoting Healthy Food Choices Responsible Gaming FB-FN-260a.3 We promote healthier food and beverage choices to ESPN is strongly committed to promoting fan safety in Learn more in our Data & Frameworks kids through our Nutrition Guidelines. These guidelines the sports betting space. The ESPN BET sportsbook, apply when our intellectual property, such as a beloved operated by PENN Entertainment, offers comprehensive Our policy is to present advertising that is truthful, character, is associated with food and beverage products. gaming tools and educational resources. In addition, accurate, tasteful, and age appropriate for the audience. They apply, for example: to Studio promotions, character ESPN continues to create and adapt responsible gaming We follow applicable laws and regulations, as well as licensing, as well as third-party advertising on our kids’ programming and policies, including, but not limited to: meet industry and our own high corporate standards. networks; in determining the placement of food and • An employee betting policy that includes rules to Our dedicated standards professionals review advertising beverage advertising on Disney+; and to kids’ meals in support ESPN’s high standards of journalistic integrity content (e.g., third-party commercials, co-branded our parks. Ongoing reviews of these global guidelines when covering the sports betting space custom content, public service announcements) to assess help us re昀氀ect up-to-date dietary guidance and consider • An ESPN committee on responsible gaming, composed compliance with our guidelines and appropriateness the evolving social and scienti昀椀c understanding of of a diverse cross-section of executives and key for our respective audiences across our platforms. children’s physical and digital lives. stakeholders across the business, to regularly review Nearly all food and beverage advertising on our linear compliance, programming, and policies Advertising & Marketing to Children kids’ networks met our Nutrition Guidelines in 昀椀scal In 2023, we teamed up with the multinational • Implementation of responsible marketing policies 2023. On Disney+ in the U.S., 100% of food and grocery chain Carrefour to promote fruit and vegetable and guidelines designed to safeguard fans, including Per our advertising guidelines and policies, we take into beverage advertising delivered to viewer pro昀椀les consumption. For a number of weeks, familiar Disney restrictions against advertising to underage audiences consideration the cognitive and emotional maturity of associated with a viewer under the age of 13 met our characters and promotional materials took over the and marketing on college campuses children when reviewing and assessing advertising criteria, as did food and beverage advertising in any produce aisles in several Carrefour stores in France. The delivered on our platforms and when developing content rated G and below. In addition, we again met pilot program was successful in promoting fresh fruits • Working with industry experts to share best practices marketing materials for our own products that are our target of having at least 85% of our licensed food and vegetables. The program was replicated in Italy, and and regularly review responsible gaming programming, intended for younger audiences. These guidelines and and beverages intended for children and families we plan to expand this initiative to other stores globally. which includes investing in a groundbreaking new policies also govern the marketing and promotion of our worldwide meet our nutrition criteria for healthier collaboration with UNLV’s Institute of International own products, experiences, and communications. Our choices. In North America, these licensed products carry Gaming that aims to advance responsible sports betting guidelines are designed to promote digital and physical the Disney Check—a quick and easy way for people to Learn more: practices through education and research safety for children, help parents and caregivers decide identify healthier options. Privacy Center on the appropriate experiences for their families, and encourage children to make good choices. Operating Responsibly Nutrition Guidelines