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LOGO MARKET RESEARCH 2032 The main problem with quotes on the internet is that sometimes they are not true - Abraham Lincoln

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ABOUT US 10 $100M 120M Global Ofﬁces Funding Happy Customers

ABOUT US 10 100M 120M Global Ofﬁces Funding Happy Clients

AGENDA Market segmentation Background Buyers persons 04 01 07 Demographic Target market Competitive 05 02 08 Psychographic Market size Market trends 06 03 09

AGENDA 01 Background 02 Target market 03 Market size 04 Market segmentation 05 Demographics 06 Psychographics 07 Buyer personas 08 Competitive landscape 09 Market trends

01 BACKGROUND Provide some background on your research In this section. Explain where the data come from and how you analyzed it. If relevant, include links to external data sources and raw data ﬁles.

PROVIDE SOME Explain where the data come from and how BACKGROUND ON YOUR You analysed it. If relevant, include links to RESEARCH HERE. external data sources and raw data ﬁles. RESOURCES Wave Analysis, Changing Tides, Ebb or follow? Reachgoer Interviews (Row Data) Ocean Post Paciﬁc Times Liquid Magazine

02 TARGET MARKET Provide some target market on your research In this section. Explain where the data Come from and how you analyzed it. If Relevant, include links to external data Sources and raw data ﬁles.

DESCRIBE YOUR Explain where the data come from and how TARGET MARKET You analysed it. If relevant, include links to external data sources and raw data ﬁles. The target market consists of The target market consists of The target market consists of City dwellers between the ages of City dwellers between the ages of City dwellers between the ages of 01 02 03 25 and 45 25 and 45 25 and 45

03 MARKET SIZE Provide some target market on your research In this section. Explain where the data Come from and how you analyzed it. If Relevant, include links to external data Sources and raw data ﬁles.

TOTAL SERVICEABLE ADDRESSABLE ADDRESSABLE MARKET MARKET $44B $9B What is the total global What is the total global opportunity for this opportunity for this product? The sky’s the product? The sky’s the limit. limit. TARGET MARKET MARKET SHARE $2.2B $5B What is the total global Estimate your market share opportunity for this In percentage or dollars product? The sky’s the limit.

04 MARKET SEGMENTATION Provide some target market on your research In this section. Explain where the data Come from and how you analyzed it. If Relevant, include links to external data Sources and raw data ﬁles.

Accidentals 15% Families 20% Families Enthusiasts 20% 65% Households of Households of Three or more Three or more Accidentals 15% Households of Three or more Enthusiast 20%

05 DEMOGRAPHICS Provide some target market on your research In this section. Explain where the data Come from and how you analyzed it. If Relevant, include links to external data Sources and raw data ﬁles.

DEMOGRAPHIC Use this slide to talk about your target ANALYSIS (CONT.) customers’ occupation and incomes. Marketing Employed full time > $100,000 34% 34% 34% Design 23% Employed part time 21% $75,000 - $100,000 21% 20% 11% 11% Education Student $50,000 - $70,000 13% 13% 13% Media Unemployed $25,000 - $50,000 10% 10% 10% Finance Retired < $25,000 Occupation Employment Annual Income

06 PSYCHOGRAPHICS Provide some target market on your research In this section. Explain where the data Come from and how you analyzed it. If Relevant, include links to external data Sources and raw data ﬁles.

PSYCHOGRAPHIC Show data from interview or survey ANALYSIS To shed light on your customer’s spending Strongly agree Agree Neither agree nor disagree Disagree Strong disagree I love trying new products I care about the environment I bought most of my content online I often use social media I’d rather spend money on experiment than things I hope to buy property in the future I spend more on household products than i used to

PSYCHOGRAPHIC Show data from interview or survey ANALYSIS (CONT.) To shed light on your customer’s spending 34% 22% 18% 16% 10% Social Media Websites and Blogs Friends and family Colleagues Videos and Podcasts

07 BUYER PERSONAS Provide some target market on your research In this section. Explain where the data Come from and how you analyzed it. If Relevant, include links to external data Sources and raw data ﬁles.

JULIAN CRAWFORD 24 years old / California, USA Personality Introverted Extroverted Household size 1 2 10 Properties owned 2 20 Monthly spending 1 $2,000 $10,000

JOSH SMITH 35 years old / NYC, USA Personality Introverted Extroverted Household size 1 2 10 Properties owned 2 20 Monthly spending 1 $2,000 $10,000

MARY JANE 25 years old / Texas, USA Personality Introverted Extroverted Household size 1 2 10 Properties owned 2 20 Monthly spending 1 $2,000 $10,000

08 COMPETITIVE LANDSCAPE Provide some target market on your research In this section. Explain where the data Come from and how you analyzed it. If Relevant, include links to external data Sources and raw data ﬁles.

Premium Logo Logo Competitor 1 Logo Your company Competitor 2 Logo Logo Competitor 5 Logo Competitor 3 Logo Competitor 6 Competitor 4 Basic

07 MARKET TRENDS Provide some target market on your research In this section. Explain where the data Come from and how you analyzed it. If Relevant, include links to external data Sources and raw data ﬁles.

NUMBERS The numbers in the USA has been growing ARE UP YOY every year since 2019. 10,000,000 8,000,000 4,000,000 2,000,000 0 2019 2020 2021 2022

NUMBERS The numbers in the USA has been growing ARE UP YOY every year since 2019. Users > 35 24% Users > 35 24% Users > 35 24% Users < 35 76% New Product purchased in the New Product purchased in the USA, 2021 USA, 2021

DESCRIBE YOUR Explain where the data come from and how TARGET MARKET You analysed it. If relevant, include links to external data sources and raw data ﬁles. 232% 232% 232% This topic is up YOY This topic is up YOY This topic is up YOY

LOGO THANK YOU Provide some background on your research In this section. Explain where the data come from and how you analyzed it. If relevant, include links to external data sources and raw data ﬁles.