Introduction
PDFs are a common format for sharing documents online. They are easy to create, print, and download. However, they are not the best choice for business content, especially if you want to engage your audience, generate leads, and measure results. In this blog post, we will show you why PDFs are outdated and ineffective for business content, and how you can switch to a better alternative: RELAYTO.
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What is RELAYTO?
RELAYTO is the #1 Interactive Experience platform that transforms your static content (PDFs, MP4s, images, blogs) into engaging interactive experiences, enabling viewers to choose their own path and self-educate.
With RELAYTO, you can easily import your existing PDFs and presentations, and add dynamic multimedia elements, such as videos, audio clips, images, and interactive charts, that bring your content to life. You can also collaborate with others in real-time and gain valuable insights with analytics and tracking features.
RELAYTO helps you create captivating web content that grabs attention, persuades, and drives change.
Why PDFs are bad for business content
Here are six reasons why you should stop using PDFs for your business content and switch to RELAYTO:
1. PDFs are not responsive
PDFs are designed for printing, not for viewing on different devices. They have a fixed layout and size, which means they do not adapt to the screen size and resolution of the device they are viewed on. This can result in poor user experience, as your viewers may have to zoom in and out, scroll horizontally and vertically, or rotate their device to read your content.
RELAYTO, on the other hand, is responsive and mobile-friendly. It automatically adjusts to the device and browser of your viewers, ensuring optimal readability and usability. Your content will look great on any screen, whether it is a desktop, laptop, tablet, or smartphone.
2. PDFs are not interactive
PDFs are static and linear. They do not allow your viewers to interact with your content, such as clicking on links, watching videos, listening to audio, filling out forms, or taking quizzes. They also do not allow you to customize your content based on your viewer’s preferences, behavior, or feedback. This can make your content boring, irrelevant, and ineffective.
RELAYTO, on the other hand, is interactive and personalized. It allows you to add various interactive elements to your content, such as buttons, menus, sliders, pop-ups, animations, and more. You can also create branching scenarios, where your viewers can choose their own path and explore your content at their own pace. You can also tailor your content to your viewer’s profile, location, device, or actions, making it more relevant and engaging.
3. PDFs are not trackable
PDFs are not trackable, they do not allow you to measure how your viewers interact with your content, such as how long they spend on each page, what they click on, what they skip, or what they share. They also do not allow you to collect any information from your viewers, such as their name, email, company, or feedback. This can make it hard for you to evaluate the performance and impact of your content, and to follow up with your leads.
RELAYTO, on the other hand, is trackable and measurable. It allows you to monitor and analyze how your viewers interact with your content, such as the time spent, the pages viewed, the actions taken, the devices used, and the sources of traffic. You can also collect and store any information from your viewers, such as their contact details, preferences, opinions, or ratings. You can use this data to optimize your content, segment your audience, and nurture your leads.
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4. PDFs are not shareable
PDFs are usually downloaded and stored on your viewer’s device, where they can be easily forgotten, deleted, or lost. They are also not easy to share with others, as they require an attachment, a download, or a third-party app to open. This can limit the reach and exposure of your content, and reduce the chances of generating referrals and word-of-mouth.
RELAYTO, on the other hand, is shareable and viral. It allows you to publish your content online, where it can be easily accessed, viewed, and shared by anyone with a link. You can also embed your content on your website, blog, or social media platforms, or send it via email or messaging apps. You can also enable social sharing buttons, comments, and ratings on your content, to encourage your viewers to spread the word and generate buzz.
5. PDFs are not secure
PDFs can be easily copied, edited, or distributed without your permission. They can also be infected with malware, viruses, or spyware, which can compromise your data and your viewer’s device. This can pose a risk to your brand reputation, your intellectual property, and your viewer’s privacy and security.
RELAYTO, on the other hand, is secure and protected. It allows you to control who can access, view, and edit your content, with various security options, such as passwords, encryption, expiration dates, and watermarks. You can also disable downloading, printing, or copying of your content, to prevent unauthorized use or distribution. You can also trust that your content and your viewer’s data are safe and secure, as RELAYTO uses the latest encryption and cloud technologies.
6. PDFs are not SEO-friendly
PDFs are not SEO-friendly. They are not easily indexed and ranked by search engines, as they lack the necessary metadata, keywords, and links. They are also not user-friendly, as they lack the proper navigation, design, and layout. This can affect your organic traffic, your visibility, and your credibility online.
RELAYTO, on the other hand, is SEO-friendly and user-friendly. It allows you to optimize your content for search engines, with various SEO features, such as titles, descriptions, keywords, and URLs. You can also optimize your content for users, with various UX features, such as menus, breadcrumbs, buttons, and icons. This can help you boost your organic traffic, your visibility, and your credibility online.
How to switch from PDF to RELAYTO
Switching from PDF to RELAYTO is easy and fast. You can simply import your existing PDFs and presentations into RELAYTO, and start adding interactive and multimedia elements to your content. You can also choose from a variety of templates, themes, and styles to customize your content. You can then publish your content online, and share it with your audience.
You can also create new content from scratch with RELAYTO, using its intuitive and user-friendly builder. You can drag and drop any content, text, web, or social content, images, video, and audio into your content, and assign interactive elements to them. You can also collaborate with your team members, and get feedback from your viewers.
Ready to switch to RELAYTO?
If you are ready to stop using PDFs for your business content, and switch to a better alternative, try RELAYTO today. You can sign up for free and start creating engaging and interactive web experiences for your audience.
RELAYTO is the simplest way to make your existing content captivating and insightful. Sign up for free and see for yourself.
