About Christopher Lochhead Christopher Lochhead is an entrepreneur, author, and marketer, widely known as a "godfather" of category design. As a co-founder of the publication Category Pirates, he advocates for an approach to business that focuses on creating entirely new market categories rather than competing in existing ones. Over his career, Lochhead has held the position of Chief Marketing Officer at three different public companies in Silicon Valley: Mercury Interactive, Scient, and Vantive. With extensive experience in the tech industry, he has served as an advisor to more than 50 venture-backed startups.