The concept of cognitive influence ties into UX, simply because without an understanding of how the mind works, it would be impossible to create an interface that people would enjoy using.
Below we will list some key insights on cognitive fluency and how you can apply them to your products to enhance user experience. We'll focus on improving UX from a tech perspective, offering practical tips along the way.
Psychology Behind Cognitive Fluency
Cognitive fluency refers to the ease with which our brains process new information or concepts and how we retain it.
The main theory on why cognitive fluency influences UX becomes clear when you consider how people process information and what they aim to achieve from it. People rely on certain feelings and desires to guide their choices when deciding which service to use or purchase.
- Customers want to feel as if they have control over their experience with a new product.
- They need to have trust in the product or service.
- Depending on the product they also might want to be informed about any risks that come with using said product.
Lastly, they want consistency across all areas of the product, whether in design choices or maintaining a certain level of simplicity in the user interface.
Psychological concepts play a big role in building a successful business and enhancing user experiences. When people look for new products, they want something they can easily navigate without feeling overwhelmed. To help users out, consider these tips:
Keep Your Design Simple And Easy To Understand
No matter if it’s a website or a smartphone app, simplicity is key. Avoid cramming your product with too much information or complicated instructions.
This is really important because even if your product is straightforward, a confusing presentation can make it seem harder to use than it actually is.
Focus on a few key features instead of overwhelming users with options. A clean, uncluttered design makes a huge difference in keeping things simple.
Add Personalization Features
One of the main reasons people look for new products is the ability to personalize their experience and make it their own.
For example, websites that remember your purchase history or recommend products based on what you’ve viewed are great examples of personalization in action.
Want to take it a step further? Here are some ideas:
- Allow users to give feedback right within the product or directly to you.
- If you have an app, let users customize the interface to suit their preferences.
- Make it easy for users to pick up where they left off after closing the app for a while.
These personalization features help users feel more in control of their experience, which keeps them coming back for more. When users feel like their input matters, they’re more likely to stick around.
Build Trust With Your Audience
Trust is the cornerstone of a great user experience. It’s what keeps users coming back to your product. Here’s how to build that trust:
- Take data privacy seriously. Users want to know that their information is safe. Minimizing the risk of data breaches is a great way to earn their trust.
- Focus on updating the features that users actually use. This helps declutter your product and builds a sense of reliability.
- Let them know you hear their requests and are working on them. This openness helps foster loyalty and makes users feel valued.
By recognizing your customers’ needs and desires, you can make your product truly stand out.
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