Marketing hinges on attracting an audience to sell your product, and this is known as advertising. However, methods of advertising have evolved, especially in today’s technology-driven era.
Many still rely on wordy explanations, but visual marketing is now the way to go.
The Psychology Behind Visual Marketing
Visuals are powerful because of how our brains process them compared to words.
- People process images 60,000 times faster than text.
- 90% of the information we absorb is visual.
- We remember 80% of what we see.
This efficiency means that associating your brand with a strong visual can make it more memorable. People also learn better when visuals accompany written information. This is especially helpful if your product requires users to learn new skills or navigation steps. Short explanations paired with clear visuals are the most effective.
The Power Of Video Marketing
While images are impactful, videos take visual marketing to another level. Consider these statistics:
- 80% of people watch every video they receive on social media.
- 74% make purchase decisions after viewing a company’s short-form content.
- 69% discover new brands through short-form content.
Videos are crucial in increasing a brand's reach, and short-form content is highly engaging. Compared to text, videos are more dynamic and can quickly grab attention.
The First Step In Video Marketing
Even short videos benefit from captivating thumbnails. Thumbnails are the first thing viewers see on platforms like YouTube or TikTok. They can include keywords or visual elements that offer a sneak peek of the video.
The fact that 90% of all successful videos on YouTube have custom thumbnails proves just how important thumbnails are to marketing and advertising.
Final Thoughts
Visual marketing offers endless possibilities for enhancing user experience and growing a business.
Success in today’s market depends on the creative use of visuals backed by data and an understanding of how consumers interact with content.
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