FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage

FRICTION―THE UNTAPPED FORCE THAT CAN BE YOUR MOST POWERFUL ADVANTAGE If you’re a business leader, these statistics should give you nightmares. According to science-based marketing and business expert Roger Dooley, they illustrate the real and growing threat of “friction,” which he defines as the unnecessary expenditure of time, effort, or money in performing a task.