videos are rarely as interesting as the titles, and you start ignoring them. So be intriguing and attractive, without overpromising. At least not too often. Learning how to reframe your ideas to appeal to people’s dinosaur brains makes sense when you consider the tiny window of attention you get. Even if it’s frustratingly hard to do at first, or feels sales­y. You can’t fight the Arc of Attention, even if you believe “My stuff is so amazing & necessary that it shouldn’t need to be sold. Plus we’re donating money to save trees, so there’s no reason anyone wouldn't want to buy!”