When you know who you are and why you matter, you can articulate a compelling reason for customers and prospects to buy in, and that results in competitive advantage.
Get to Aha!: Discover your positioning DNA and dominate your competition Page 9When you know who you are and why you matter, you can articulate a compelling reason for customers and prospects to buy in, and that results in competitive advantage.
Get to Aha!: Discover your positioning DNA and dominate your competition Page 9