Heidi Cooley

Marketing is about creating meaningful connections with consumers. At Crocs, we're focused on telling our brand story in an authentic way and building long - term relationships with our customers. Heidi Cooley CMO, Crocs Heidi joined Crocs as the VP of global marketing in 2016 and became SVP, CMO in 2021. Under Heidi’s leadership, her team has ignited brand presence and transformation around the globe, and has driven a resurgence in brand relevance, consumer demand and shareholder value. Previously, Heidi served as Vice President of Marketing at Sports Authority.