Linda Boff

Linda Boff CMO, General Electric As GE’s chief marketing and As marketers, we have got to rip up communications officer, Linda Boff the marketing plan because what oversees marketing, corporate looks really good on paper – is not communications, brand, content, digital the way people experience media and sponsorships at one of the biggest in their lives. companies in the world. Following stints in senior positions at Citigroup and NBC she joined GE in 2004 as leader of employer marketing before taking up her current role in 2015.