The dashboard provides a visual of the relevant fit and demographics of the lead (stars) and the urgency in which the lead needs to be followed up on (flames): With one view, the sales rep can see all the accounts in their territory with activity, drill down easily, and then prioritize with whom to spend their time. How To Find Out More Whether you are actually interested in Marketo’s products or not, you can also learn a lot just by researching their site and registering, then watch how they follow up with you: www.Marketo.com Maximize Your ROI From Tradeshows and Conferences This section is not meant to replace whatever you’re doing currently with conferences, it is to give you an additional way to generate leads from them by