Keeping In Touch With Automated Lead Nurturing Campaigns Marketo touches buyers in their revenue funnel with four main types of automated lead nurturing campaigns: 1. New Prospect and Lead Campaigns When a prospective buyer registers on the site for content, such as for a demo or a free trial, it kicks off a series of automatic follow up emails. For example, 11 minutes after the content is viewed or downloaded, a targeted email is automatically sent from the “Lead Owner” to the prospect. The Lead Owner is the Market Response Rep (or "rep") automatically assigned by the system to own the lead. So automatically every single lead receives an email from their assigned rep. The rep doesn’t have to remember to check their new leads every hour. Prospects get FAST follow up from Marketo. Then, the Market Response Rep manually reviews new leads to determine which ones look like viable prospects, and which ones are junk, spam or other kinds of wastes of time. After the decision is made that a visitor is a viable prospect, Marketo begins their 21-day follow up campaign: