Sales 1.0 (Promotion) And Sales 2.0 (Attraction) The Internet has changed everything and has caused major shifts in business and sales: In the past Sales worked in a way that was like someone poking you with their finger, saying, “Going to buy yet?” (Poke) “Going to buy yet?” (Poke) “Going to buy yet?” (Poke)… until you gave in and just bought, even if it was only to get that person off your back. Successful selling also used to be mostly about control and manipulation. It was about getting the deal done and the checkin, without worrying much about what happened afterward. Companies could sell expensive and crappy products and get away with it (at least for awhile). Before the Internet, it was much harder to find out how many customers were unhappy or had been failed. Now that’s all changed, because of the Internet and what I call “Frictionless Karma.” (If you do something good or bad, it comes back around to you right away, not in your next lifetime). Great companies know the sale is just the first step in an ongoing process of