Getting Started With Cold Calling 2.0 The following sections contain a lot of specific details and steps on how you can get started on your own with this process. Much more detailed how-to’s and training videos can be obtained through our products and coaching. To begin implementing the Cold Calling 2.0 system, you should have: At least one person 100% dedicated to prospecting (or you intend to have this person). Yes, you can start parttime, but it will be hard to get significant results until you have someone totally committed to it. You have some kind of sales system that lets your sales team share and manage their sales contacts and accounts. Salesforce.com is still the best system (in my humble though admittedly biased opinion) but what's more important is that you have something beyond spreadsheets, whiteboards and email. Your prospects use email. You have a proven product or service that has generated revenue. The “lifetime value of a customer” is more than $10,000 (the more the better). The process will definitely work if your lifetime value is lower (especially if you’re a singleowner business doing this for yourself), but it becomes more challenging to make it profitable through hired salespeople. Experiment To Make It Work For You Every business is different, and things work differently for each salesperson. The idea here is to give you a set of tools, with some guidance, that you can experiment with and customize to make work for your own special situation. Remember: Treat these tools with an attitude of experimentation. Play with them. Find out what works best for you.