Sell To Success Selling the Predictable Revenue way is about "Selling To Success." It's about hiring and training salespeople who are totally committed to their company's vision and values. It's salespeople helping new prospects connect with that vision, and then helping these new customers succeed, and generating lots of revenue as a byproduct. These salespeople don't close customers that aren't a good long-term fit. They work with a team of other great salespeople, all helping each other improve and learn as a team. Compensation is important, but it’s not the most important thing. Traditional “ABC” Selling People from old school sales mindsets live by "Always Be Closing!" They destructively compete with coworkers. They close wrong-fit customers. They sell just to get paid, and that's almost the only reason they stay in the job. "ABC Selling" skips two essential steps: creating a Success Plan before negotiating an agreement, and focusing on Ongoing Customer Success after the close. What Makes “Closing” So Artificial