Do you know who your best reps are and what makes them successful? Do you know which marketing activities your company engages in are generating closed deals? You know there are some big deals in the pipeline, but can you easily generate a real-time report detailing their status? Does this sound familiar? You face the same challenges as many other companies. Salesforce.com has proven to be successful at leading global companies such as Adobe Systems, AOL Time Warner Communications, Putnam Lovell, Dow Jones Newswires, Berlitz Global Net, Siemens, Microstrategy and Autodesk, to name a few. Salesforce.com is a web-based CRM service that can be rapidly rolled out and is easy to use. Sales organizations use it to centralize and report on contacts, accounts, and historical activities and to track sales performance. Marketing can easily measure the ROI of individual projects. Salesforce.com makes it very easy to customize reports and gain visibility into your sales organization and individuals' performance to get a better handle on your business. Could we schedule 20 minutes of time to discuss this? Or would someone else in your organization be a more appropriate contact? Warm regards, Aaron Ross The above email is too long, impersonal, hard to read on a blackberry, sales-y and just uninteresting. Response rate: ZERO. Sending Your Campaigns Start by sending 150-250 outbound emails per week, over the course of 3-4 days. Again, your goal is to receive an average of 5-10 responses per day, because if you get more than that, they will start dropping through the cracks. One of the biggest mistakes our clients make is sending too many emails per day.