times) With this consistent focus on making the new process work (and following the step-by-step process to the letter), the team began to get responses from targeted accounts in days and a flow of high-level appointments in weeks. The Pipeline Tripled Like “Magic” Within 90 days, HyperQuality went from generating two leads to eight per month that fit HyperQuality’s strict criteria…and this was just with parttime prospecting work by one person. (Aaron note: once ramped up, a single full-time outbound rep can generate 10-20 excellent leads per month.) The process and Marylou’s help was called “magic” by the sales team! Just like Salesforce.com and HyperQuality, companies that implement the Cold Calling 2.0 process can turn pipeline generation off-and-on like a faucet, binserty changing the number of dedicated outbound prospectors on the team and how much outreach they do, and create an ability to penetrate new industries or geographic markets at will (the process also works in Asia and Europe).