team of reps dedicated to outbound prospecting, who generate new qualified opportunities to pass to closers to run with. There is a science to doing this, including transferring over the relationship, in ways that generate consistent and quality results. It is vital that you have a simple and clear process to pass new leads smoothly from your dedicated prospectors to your quotacarrying Account Executives. Don’t let anyone drop the baton! First, I’ll share a sample Cold Calling 2.0 Prospecting Funnel, and then in the following sections I'll go into each step in more detail.

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