At some point in the lifetime of a blog, after a critical mass of audience is built, things begin to pick up on their own. This can take months or, more likely if you’re new, years. Subscribers come out of nowhere, links come from nowhere, random people repost or forward on your blog posts and send a flood of traffic. After a while, you can just focus on creating great content and hosting a great conversation on your blog. Email And Lead Nurturing Permission-based direct email marketing is still THE most important marketing technique both to develop new leads and nurture old ones. Email marketing is important to establish your expertise, build relationships and trust with your audience, promote your webinars or live events, and promote your products. At a minimum, all you need your email system to do is share your blog posts via email and to invite people to events or webinars you’re holding. Are people even visiting your blog? How many people remember to check your blog anyway without a reminder? Make it easy on them and drop it in their inbox. As a rule of thumb, send out an email at least once per month, and no more than 2x per week. Webinars Webinars are a great lead nurturing practice. Webinars get them coming back and interacting and learning from you, and offer an easy and compelling reason to spread the word to their friends about what you’re doing. Webinars are a great lead nurturing practice. 80% of webinars are not for selling but for teaching: TEACH people something useful in the webinar. How can you help them do their jobs better? Webinars establish credibility and communicate what you do in an educational and neutral setting. Webinars are especially valuable as part of a series, where people know to keep looking for the next piece of your story and can tell their