company by being the best in the world at generating new business, through constant innovation and the sharing of our expertise.” Individual (from my personal V2MOM):“Manageteam members as a leader who will be remembered 10 years from now as their best ever.” 2. VALUES: Top General Priorities? What are the top three business values most important to keep in mind while working toward that vision? Corporate: “Customer Trust”, this was a top value during a year that Salesforce.com had recurring uptime and technology problems that were damaging trust with customers and partners, “Flawless Execution and Customer Success.” Team: “Persistency. Efficiency. Success.” Each can have multiple meanings. “Success” meant success of each individual on my team, of the sales team, of our prospects and customers, and anyone we came in contact with inside and outside of the company. Individual: “Hands-on Leadership. Watertight Execution. Practical Innovation.” 3. METHODS: How Will It Happen? What are the actual things you will do to hit your goals? What will you create? Rather than vague generalities, be as specific and clear as you can. Corporate: “Increase adoption through sales, service, and partner effectiveness by…” including more detailed specifics about programs and practices to clarify what this actually means. Team: “Don’t take‘NO’ until you get to the VP Sales.” While it might seem obvious to have this as a sales tactic, I found that new salespeople gave up too easily when they received “no” from someone like the VP Marketing. It was so important to reinforce this practice of never giving up at an ideal prospect that we made it a V2MOM Method. Individual: “Lead from the trenches.” I never asked people to do something I wouldn’t do. I kept as close to them as possible and involved them in my