“miniCEO”; 4. An optimistic attitude that saw this as an interesting challenge, and it could be fun solving it; 5. A commitment to create something meaningful (in terms of sales) to Salesforce.com. The point here is that when you’re low on resources, by having a clear objective and looking at it as an interesting challenge, you can force yourself (and your employees) to GET CREATIVE. Constraints often lead to more creativity from both yourself and your people. Don’t let so-called “reality” stop you!