Choosing A Sales Force Automation System Perhaps you’ve never known anything except Salesforce.com. Perhaps you’ve never heard of Salesforce.com! Having worked at Salesforce.com for four years, and done consulting with dozens of companies since then, I’ve talked with customers of every kind of system you can imagine. While it is far from perfect, Salesforce.com is still (as of 2011) the best sales force automation system out there. There are good reasons why more than a MILLION people use it, and why they do more than $1 BILLION in revenue per year. My sales team could never have produced the results and level of productivity without Salesforce.com, which enabled us to do more and produce higher quality work. Having said that, whichever system you choose and use, the most important thing is that you use it. If you’re having problems benefiting from it, remember a system is just a tool — it’s more likely that the problems are coming from the users, not the tool itself. And CEOs, remember: people follow your example. The more you live in your system, the more your people will use it.