Unique Genius: Why Do You Matter? What is your company’s mission? Purpose? Calling? Values? What does your company stand for, what kind of change in the world is it meant to make? Why should people care about the bigger picture of what you do? In other words… Why Do You Matter? How are you different from every other company saying the same thing? I don’t mean what’s written on a piece of paper or on the wall, I mean what you live for and work at every day. Lots of companies give lip service to their “vision and values,” but do they live by and execute them? Two well-known companies, Salesforce.com and Zappos know their Unique Geniuses and why they matter, which is why they’re $1 billion+ companies: Salesforce.com’s Unique Genius: “NO SOFTWARE” Zappos’ Unique Genius: “Deliver Happiness To The World” Unique Genius isn’t a tagline: it’s how you work, how you brand, everything you do and take action on. It’s how your company, and you yourself, express yourselves in every way. Clarity of your Unique Genius can literally attract the