SDR Compensation I experimented quite a bit with different compensation structures at Salesforce.com. The best was the simplest with just two components: A Base salary: $_______ A Commission of $______ (targeted to be about 50% of the base, or 1/3 of their total) Depending on where you are in the country, your base, for a quality person, could range from $35,000,$60,000, and the commission could range from $20,000,$60,000. The low end compensation would be if you’re hiring new college graduates, and selling goods with smaller orders—several thousand to $15,000 dollars. The higher compensations are if you’re hiring people with 5 years experience who are selling premium business-to-business services that cost at least $50,000. Commission Structure The commission is paid monthly. It is made up of two parts: 50% depends on a goal for the number of qualified opportunities generated this month. 50% is paid based on deals that close, such as a percentage of revenue. This structure balances short-and long-term goals. It incents Sales Development Reps to generate many opportunities now, while encouraging them also to focus on the size of deals and likelihood of closing.
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