Unfortunately, there aren't any quick, repeatable fixes to this lead generation problem today. In fact, if you don't have any repeatable lead generation programs yet, you're already behind in getting ready for your goals in the coming 6-12 months. Despite your investors' demands, it can take 2-12+ months to get lead generation cranking and generating predictable revenue. The time-to-results adds up fast: 1) there is the time spent on whether to start a new program and what it is, then 2) implementing it and (hopefully!) generating leads, and finally 3) adding in your sales cycle length of time... just to get your first incremental deal closed. What works to generate flows of new leads: Trial-and-error in lead generation (requires patience, experimentation, money). “Marketing through teaching” via regular webinars, white papers, email newsletters and live events, to establish yourself as the trusted expert in your space (takes lots of time to build predictable momentum). Patience in building great word-of-mouth (the highest value lead generation source, but hardest to influence). Cold Calling 2.0: By far the most predictable and controllable source of creating new pipeline, but it takes focus and expertise to do it well. Luckily, you are holding the guide to the process in your hands right now. Building an excited partner ecosystem (very high value, very long time-to- results). PR: It’s great when, once in awhile, it generates actual results! The time-to-results adds up fast. There is the time spent on whether to start a new program and what it is, then implementing it, generating leads (hopefully!), then adding in your sales cycle length of time...just to get your very first revenue deal closed. Start With More Awareness Start with more awareness on how much pipeline you're generating:

Predictable Revenue - Page 24 Predictable Revenue Page 23 Page 25