Could Cold Calling 2.0 Work For My Company? Are people involved in the process of finding new clients? Are your customers worth more than $5,000 to you? (It can work for smaller amounts, but it will be harder for you to make it profitable). Then this can work for you, whether you’re selling products or services. The results we created aren’t unique to Salesforce.com. For example, Responsys was the very first company Erythean Martin, my partner at the time, and I worked with to help implement the system. Within four months they increased the pipeline generated per Sales Development person by 300% and Cold Calling 2.0 become the top (and most predictable) source of new pipeline for in the company. The Cold Calling 2.0 process works for consulting and services companies as well, though it is more challenging. Professional services companies tend to have developed their business based more on relationships and brand than on specific benefits. Services companies have to spend extra time honing in on their Ideal Customer Profiles and their challenges, to make this worthwhile. Of course, this is necessary for any lead generation project, not just Cold Calling 2.0. Ultimately, if the will and commitment exists in the CEO and executive team to make it happen, and they can let go of their past cold calling assumptions and follow this new process, it will work.