Make Your Lack Of Money An Advantage I definitely want you to use the techniques in this book to make more money more predictably. But don’t just follow the process blindly, be creative. You need to control your own destiny and not let “reasons” get in the way of results. What’s holding you back from generating more leads and more predictable revenue? Do you think it’s the market conditions or economy, a lack of money, not having the right people, technology hurdles? One excuse I hear all the time is, “We don’t have the marketing budget”; or, “We don’t have the sales budget”; even “If we just had more money….” You don’t need a lot of money to create the results and company (or even the life) you want. Lack of money is a common excuse for not being creative. You, your CEO, your managers or employees can make all kinds of validsounding excuses about why a new idea, business or project isn’t moving forward: you need more time, or more marketing money, or your people aren’t motivated, or you need funding, etc. There is ALWAYS a way to move forward, even without money. None of these are real obstacles to moving forward to get what you want, whether it’s more growth, predictable sales revenue, starting your own company, or turning your employees into miniCEOs. There is ALWAYS a way to move forward, even without money. Back to money and marketing budgets: Money can help, but you don’t need a lot of marketing money in order to ramp up sales. At Salesforce.com we spent zero dollars in marketing to create the outbound sales team and produce $100 million in results. The initial investment? One person’s salary. In case you’re thinking, “Easy for you to say. Results came easy for you. You were a part of Salesforce.com. Your company was famous. You didn’t need budget, you had branding. You had all kinds of support. What if I want to