Consider what could happen if you made your sales organization “salesperson- centric”? Since they’re the ones actually working with customers and selling stuff, that can only be a good thing. If you were to focus (with your employees as you do your customers) on usability and ROI, in this case, “return on salesperson’s time”, how would you redesign your sales environment, organization, and tools? Can you make whatever you want salespeople to spend time on as valuable to them as calling a prospect or customer? Involve the sales teams in the identification, selection and design of initiatives, so they can feel like owners, get their input in early and become champions once it’s ready to roll-out.