In writing this article, we looked to the “CMO Club, 15 Best Content Marketing Software Reviewed for 2024” article for guidance. We believe that they are a good voice of reason in the tech industry when it comes to reviewing products.
10 Best Content Marketing Software Shortlist
Here's our pick of the 10 best software from the 15 tools reviewed.
RELAYTO — Best for recycling content
Contently — Best content calendar
BuzzSumo — Best for social media content
HubSpot — Best all-in-one content marketing tool
Hootsuite — Best for Social Media Management
Mediafly — Best for interactive content analytics and insights
Uberflip — Best for personalized content
Percolate — Best for multiple campaign planning
Salesforce Social Studio — Best social media post optimization
Jasper — Best for AI writing assistance
How to make the right Software choice for your Content Marketing
When choosing software for your business, especially specialized tools like content marketing software, adopt a strategic approach. Use this checklist that combines general software selection principles with specific considerations for marketing attribution software:
● Identify your business needs.
● Budget consideration.
● Integration capabilities.
● Scalability.
● Training and Resources.
● Feedback and Reviews.
Considering the above will help streamline your decision-making and find the best product for your business needs.
Best Content Marketing Software Reviews
Here we will explain in more detail why each of the 10 content marketing software programs mentioned above made our list.
● Best for recycling content – RELAYTO.
○ Free plan available with pricing starting at $80 a month.
○ RELAYTO helps businesses save time and create more interactive content by recycling content that has already been made. RELAYTO can help you transform your current outdated content to be more visually engaging. Features include the ability to use built-in animations, videos, and interactive elements. There are a range of pre-made templates and the use of design tools. Integrations include Salesforce, Miro, Microsoft 365, Google Analytics, WordPress, Slack, Zoom, Hubspot, and more.
| Pros | Cons |
Good for engaging + converting customers Allows users to easily share content across different channels Unique approach to content marketing | Pricing plans can be expensive for small businesses Steep learning curve for those unfamiliar with the platform
|
● Best Content Calendar – Contently.
○ Free demo, pricing upon request.
○ Contently is a content marketing platform that helps brands generate ideas, connect with high-quality talent, and schedule content using an editorial calendar. It offers access to over 130,000 freelancers and provides analytics on content performance. Key integrations include Mailchimp, WordPress, LinkedIn, Zapier, Hubspot Marketing Hub, and Facebook. Known for its reliable support, it constantly streamlines the entire content marketing process.
| Pros | Cons |
User-friendly interface Access to a network of freelance writers and content creators Analytics and optimization tools Content creation management features | Limited features for content optimization May require training to use it effectively Limited integrations Expensive compared to others |
● Best for social media content – BuzzSumo.
○ 30-day free trial for new subscribers – starts at $95 a month when billed annually.
○ BuzzSumo is a content research and analysis platform that helps businesses discover trending topics and create popular content. It allows businesses to analyze their content performance and that of their competitors. BuzzSumo enhances content virality by providing insights into top trends and tools to leverage them. Key features include an easy-to-use interface for finding and analyzing content, content alerts for tracking trends, and an influencer identification tool. Integrations include Hootsuite, Buffer, Trello, Salesforce, Zapier, Slack, Google Sheets, and WordPress.
| Pros | Cons |
Integrations with many tools and platforms Strong in competitor research Offers data-driven insights for content creation | Expensive pricing for smaller businesses Limited content creation and management features
|
● Best all-in-one marketing tool – HubSpot.
○ 14-day free trial – starts at $15 a month per user.
○ HubSpot is a comprehensive sales, marketing, and CRM platform that provides tools for creating, optimizing, and sharing content. It allows content marketers to use a single CMS and integrates with the HubSpot CRM to track customer journeys from first contact to repeat purchases. Key features include SEO recommendations, over 1,100 certified integrations, and detailed audience analytics. Integrations include Canva, Charm.io, Outgrow, Intulse, HubSpot CRM, SurveyMonkey, HubSpot Marketing Hub, Typeform, and Hotjar.
| Pros | Cons |
Many integration options Full suite of marketing, sales, and CSM tools Good customer support and training resources Robust marketing automation features Easy to use | Customization options are limited for more advanced users Has a hard learning curve for starters Expensive compared to other options |
● Best for Social Media Management – Hootsuite.
○ Free plan available – starts at $49 a month per user.
○ Hootsuite is a social media management platform known for letting users manage their social media accounts across multiple platforms. It provides these businesses with variable insights into the performance of their social media accounts. Hootsuite’s features include strong media analytics tools that allow users to meticulously track their performance and optimize their strategy. Integrations include monday.com, Slack, Zapier, Gmail, Instagram, Google Calendar, Facebook, YouTube, and more.
| Pros | Cons |
Customizable Scalable Extensive Integrations Team Collaboration | Expensive for smaller businesses Limited tools for content creation |
● Best for interactive content analytics and insights – Mediafly.
○ Starts at $30 a month per user.
○ Mediafly is a sales and content management platform that helps organizations improve user experience and manage content. The content management system is called Engagement360, it helps businesses easily create interactive content experiences and presentations for their customers. The program provides detailed tracking for content engagement and provides data on how to make improvements. Integrations include Salesforce, Microsoft 365, Zoom, Hubspot CRM, Gmail, Hubspot Marketing, and more.
| Pros | Cons |
Improves sales enablement Easy-to-use interface Customizable + scalable | Reports of software being slow + buggy |
● Best for personalized content – Uberflip.
○ Free demo with custom pricing on request.
○ Uberflip is a content experience platform that helps businesses create, manage, and optimize content experiences for users. This leads to better engagement and improved conversations. In-depth reporting enables businesses to measure the performance of their content. Features include tools for creating interactive and personal content. Integrations include Mailchimp, Google Analytics, WordPress, Hubspot CRM, Hootsuite, Dropbox, Box, LinkedIn, and more.
| Pros | Cons |
Easy-to-use interface Wide range of customization options Personalized experience | Doesn’t offer built-in CRM Limited social media integrations Pricing can be high for smaller businesses |
● Best for multiple campaign planning – Percolate.
○ Pricing upon request.
○ Percolate is a cloud-based content marketing solution that helps businesses coordinate and manage content marketing campaigns. Percolate’s management tools allow marketers to manage campaigns from a single dashboard, removing the need for multiple systems. Features include advanced analytics and workflow management tools. Integrations include Zendesk, Salesforce, Bynder, Facebook, Twitter, Adobe, Experience, WordPress, and more.
| Pros | Cons |
Customizable workflow Easy-to-use interface Wide range of content creation management tools | Some users have reported that the software is difficult to learn Can be expensive for smaller businesses |
● Best social media post optimization – Salesforce Social Studio.
○ From $1,000 a month.
○ Salesforce Social Studio is a social media marketing and management platform that is part of the Salesforce ecosystem. Businesses use the platform to draft, schedule, post, and review social media content. An important note is that Salesforce will be officially shutting Salesforce Social Studio down on November 18th, 2024. Features include integrations within the Salesforce cloud as well as real-time social monitoring. Integrations include Instagram, Monday.com, Wrike, 3CX, Twilio, PandaDoc, Birdeye, Tango, and more.
| Pros | Cons |
Customer engagement Data-driven insights Comprehensive social media management and monitoring tools | Steep learning curve Limited customization Expensive Shutting down |
● Best for A.I. writing assistance – Jasper.
○ 7-day free trial available. Starts at $49 a month.
○ Jasper is an AI writing assistant, formerly known as Jarvis A.I. The program helps businesses write content faster, employing Natural Language Processing and machine learning to understand your writing and offer suggestions for edits in real-time. Jasper is beneficial for writers who experience writer's block and providing real-time feedback. Features include improving the readability and tone of users' writing. Integrations include WordPress, Amazon, Shopify, Facebook Ads, YouTube, and Gmail.
| Pros | Cons |
Great for small businesses Customizable + flexible Provides data-driven insights Offers AI | Users have reported that the AI generated content can be hit or miss Limited integrations Not suitable for large enterprises |
Other Content Marketing Software
● Best for content planning + management – monday.com.
● Best for organic content strategy + analysis – Semrush.
● Best for multichannel collaboration – StoryCheif.
● Best for content discovery – UpContent.
● Best for improving content experience – PathFactory.
Selection Criteria For Content Marketing Software
Selecting the right content marketing software requires a thorough evaluation of its features and capabilities. Based on extensive personal trials and research, I've established criteria to help buyers make informed decisions.
● Core functionality.
● Unique and Standout Capabilities.
● User-Friendliness.
● Onboarding Process.
● Customer Support.
● Cost-Effectiveness.
● Customer Feedback.
Content Marketing Software Trends for 2024
● AI-Powered Content Creation and Optimization.
● Tailored Content Experiences.
● Integration with Multichannel Marketing Platforms.
● Creation of Interactive and Immersive Content.
Author
The fastest way to build digital experiences. We empower businesses to convert PDFs, presentations and other content into interactive experiences & webpages with instant branding, analytics & more
