Josh Elledge is a renowned entrepreneur, media expert, and advocate for financial empowerment. With a passion for helping people save money and maximize their potential, he is best known as the founder of SavingsAngel.com, a platform dedicated to assisting individuals in achieving significant savings through practical strategies and couponing.
Key Takeaways
00:00-02:26 Introduction to the Episode
02:26-06:25 What Does “Experience-Focused Leaders” Mean?
06:25-12:00 An idealized guest for the podcast
12:00-13:22 Knowing more about RELAYTO
13:22-16:00 Why Connect with Alex and RELAYTO?
16:00-16:55 How to Subscribe and Get Involved
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Bringing Big Ideas to Life
Alex Shevelenko, founder and CEO of RELAYTO, kicks off the Experience-Focused Leaders Podcast by outlining the mission: to highlight how impactful ideas can be communicated through engaging experiences. Interviewed by Josh Elledge, Alex explains what it means to be an experience-focused leader, who this podcast is for, and why content delivery must evolve to match how people think, decide, and act today.
1. Introduction to the episode
Josh Elledge introduces Alex Shevelenko and the Experience-Focused Leaders Podcast. Alex explains the podcast’s purpose: to spotlight how the most valuable ideas are often poorly communicated, while less valuable ones are often overhyped. The goal is to reverse this by showcasing leaders who turn important ideas into impactful, digestible experiences that drive decisions and real-world change.
2. What does "experience-focused leaders" mean
Josh Elledge and Alex Shevelenko discuss "experience-focused leaders," whom Shevelenko defines as individuals dedicated to crafting impactful digital and physical experiences for diverse stakeholders, moving away from conventional, less effective methods. These leaders, present in marketing, sales, internal communications, and executive positions, are distinguished by their keen awareness of shifting consumer behaviors and their commitment to forging resonant connections amidst information overload.
Alex illustrates this with RELAYTO's mission to revolutionize B2B communication by evolving beyond static PDFs into dynamic experiences that prioritize the end-user's needs and encourage voluntary interaction, drawing insights from successful consumer-focused strategies.
3. An idealized guest for the podcast
Josh Elledge initiates a discussion about innovators who are not only creative but also action-oriented and deeply focused on customer experiences, emphasizing empathy and a strong understanding of customer personas and journeys.
Alex Shevelenko responds by outlining several key traits. He values marketers who prioritize the impact of their creativity on revenue, measuring success through leads and customer conversion rather than just website traffic. These individuals focus on outcomes over mere output and often utilize data-driven design. Shevelenko also seeks guests who are highly aware of their brand and actively look for innovative ways to stand out in crowded markets, moving beyond outdated formats. Intellectual curiosity is another crucial trait, as the podcast aims to explore holistic experiences for all stakeholders, not just narrow marketing tactics. Finally, digital innovators who are driving digital transformation within their organizations and are passionate about creating compelling hybrid or digital-first experiences would be excellent guests.
4. Knowing more about RELAYTO
RELAYTO is a web application that takes your static content, like PDFs, presentations, and videos and turns it into interactive microsites. In a few clicks, you go with a more engaging, web-friendly, mobile-friendly experience that’s measurable.
Fundamentally, take our content output, and turn that into a business outcome, depending on your organization, could be things that drive the pipeline and win the race, or it could be things that, if you are engaging the audience, you have to share and show how persuaded they are with your communications. It is sort of the super weapon for everybody; We are trying to market interactive content the same way tools like Canva do graphic design or Figma do product design. We are trying to do the same with B2B and the content that people share.
5. Why would the connection be valuable
Alex emphasizes RELAYTO's impressive clientele, including flagship companies in content-heavy industries like B2B technology, enterprise technology, professional services, and financial insurance. He stresses that RELAYTO has learned from and co-developed its products with these leading organizations, incorporating their best practices.
6. About subscription
Josh Elledge concludes the conversation by providing listeners with actionable next steps. He encourages them to nominate individuals who deserve recognition on the "Experience-Focused Leaders" podcast by directing them to relayto.com. He also urges listeners to subscribe to the podcast on their preferred platform to gain valuable insights from top experts on engagement strategies, tools, and technology. Elledge emphasizes that consistent listening will lead to significant learning and practical advice applicable to their businesses.
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