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S 01 | Ep 16 Cracking the Code: Achieving Product-Market Fit with Customer Centric Solutions | Show notes

Kevin Mahaffey said he was building software by age 8. Since then, he has channeled his talent into starting Lookout.

 

As a successful angel investor, Kevin also helps others build durable companies. Ten of the startups in his portfolio grew their private-market valuations to $1 billion or higher, including the workplace data-management startup People.ai, which hit its unicorn milestone in August. 

 

 

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Founding Lookout

 




The purest form of founding a company is taking a giant problem and saying let's go fix it, as opposed to saying, hey, how do we make a bunch of money, which oftentimes leads you to things you're either, as an entrepreneur, not that passionate about, or that you're one of many people doing the exact same thing. Because, honestly, as you all know, you know, running a startup is getting punched in the face every day. It's really hard. First everyone thinks you're stupid, then they try to kill you, right. And then maybe, like 10 years later, they might think you're successful, right.
 

 

(00:00-09:23) 

Kevin Mahaffey, founder, CTO, and board member of Lookout, investor in RELAYTO, and over 100 seed and pre-seed companies, ten of which are now unicorns, talked about the founding story behind Lookout. He discussed how mobile phones were becoming hackable when they were first connecting to computers and how difficult it was to patch them. He and his co-founders attempted to raise awareness of these security issues by hacking the red carpet at the Oscars. He also emphasized the importance of having a passion for the problem you're solving when founding a startup, as well as the importance of enjoying the journey.

 

 

 

 


 

Windows Mobile to Android

 




So I tend to look at experience in multiple dimensions. You know, one would be rational or utilitarian, like what does it actually do. The other is emotional or aesthetic right, you know how does it feel and and I think you have to manage both of them in like complex customer customer environment.

 

(09:23-16:19) 

Kevin shares his insights on how to build a great customer experience. The speakers discuss the importance of utilizing both rational and emotional factors to create a memorable experience and how to create trust while avoiding fear tactics. Kevin also talks about the evolution of Lookout as they moved from a consumer-focused product to a business solution that provides protection for mid-market and small businesses.

 

 

 

 


 

Transition Into Investing and Personal Growth

 




And if you think about the really senior engineers, the development areas are on human interaction, soft skills, because there's a limit to just simply knowing technology deeper. It is, of course, a necessary but not sufficient, and if you think about technology extremely well, you can be extremely effective, but if you can also interact with others and teach, you know folks that are, that are less experienced and more junior folks and have an impact beyond yourself, and that was the thing that I really learned. There's limit how much I can do personally.
 

 

(16:19-23:24) 

Kevin Mahaffey talks about his transition from a hacker-stacker to an executive in the cybersecurity and venture capital industry. He reflects on how he has developed both technically and interpersonally, and how his experience in both fields has allowed him to be successful as an investor. He shares insights on the importance of understanding human psychology and the cognitive biases which can help inform decision-making. Kevin also talks about his transition into the venture capital world and the recipe for his success as a top ten early-stage investor with ten unicorns.

 

 

 

 


 

 

 

 

 

Venture Investing With Luck and Gratitude

 




The thing I've learned in venture is that there's a thousand ways to do it right and there's no one right answer or wrong answer. The question is what's authentic to you that you can do for multiple decades? Because the thing about venture is, I think it does take decades both to see returns but also to like, get good. And so if it's not something, if it's a, hey, I want to get rich and I want to invest in some unicorn. Like it's probably not going to happen.

 

 

(23:24-29:54) 

Kevin Mahaffey shares his journey to becoming a venture capitalist. He reflects on the combination of luck, hard work, and preparation needed to make the most of opportunity. He also attributes his success to believing you can make mistakes and still succeed, and to the generosity of others who shared their success with him. His investments began as a way to give back, and he discovered what makes him happy by combining engineering and helping people build. Lastly, Kevin encourages investors to show up and help, be ethical and moral in order to find success in the venture capital industry.

 

 

 

 


 

Venture Capital and AI Characteristics

 




My view is that AI allows companies to either serve their customers better by allowing new features previously unthought of, or increase their margins with the same service, or reduce their costs, preserving their margins. Right, and there's different reasons why companies might want to do one or the other, but at the end of the day, it's all business principles, like it just comes back.
 

 

(29:54-42:25) 

Kevin Mahaffey's experience in the venture capital industry has shaped his approach to investing. The importance of underwriting risk, understanding the customer, and assessing product market fit in venture capital investments is discussed. The concept of scalability and how it can help determine when a company is ready to go public is also explored. Kevin offers his insights on how to distinguish the real deals from the hoopla of AI.

 

 

 

 


Check the the episode's Transcript (AI-generated) HERE. 

 

 

 

 

Other Episodes

 

Godard Abel | CEO of G2

S 01 | Ep 6 Where You Go for Software: Reach Your Peak

 

 

 

Dean Stocker | CEO of Alteryx

S 01 | Ep 8 Turning Your Customers Into Your Biggest Champions

 

 

 

Peter Fader | Co-Founder of ThetaCLV

S 01 | Ep 10 Turning Your Marketing Into Dollars

 

 

 

 

 

 

Author 


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