Mitchell Levy is a TED speaker and an international bestselling author of over 60 books. Mitchell created dozens of businesses in the Valley, including 4 publishing companies that have published over 850 books. Mitchell has also provided strategic consulting to hundreds of companies and has been the Chairman of a NASDAQ-listed company. He is one of the top hundred coaches in Marshall Goldsmith’s organization.
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Key Takeaways
(40:25-46:36) Showing respect and spreading "cred dust"
(00:00-06:20) The art of saying "thank you"
(06:20-14:03) The pitfalls of inauthenticity
(14:03-20:25) The power of articulating a consistent message
(20:25-26:54) Insights into the CPOP process
(26:54-34:07) Capturing the audience's attention at the peak of engagement
(34:07-40:25) Dealing with diverse user personas
📱 Apple Podcasts | 🎧 Spotify | 🔗 iHeart
The Credibility Conversation
Mitchell Levy, drawing from his expertise and insights from over 500 interviews, delves into the crucial elements of workplace culture and business success, starting with the power of genuine gratitude and the distinction between fleeting happiness and internal joy. He underscores the dangers of inauthenticity, advocating for transparency and trust-building in all interactions, especially customer development. Mitchell emphasizes the critical need for consistent messaging across all platforms to establish credibility and commends RELAYTO for its digital transparency in fostering accountability. He introduces the concept of clearly articulating one's focus and audience concisely and the importance of consistent communication to build strong social proof and lasting impact.
1. The art of saying "thank you"
Starting off with a nugget from Mitchell's book "THANK YOU! Saying Thank You! in 140 Languages", the speakers dive into the challenge of keeping things positive in a world that sometimes feels like a downer. Mitchell drops wisdom on the difference between happiness and joy, particularly in the workplace. The banter turns to the art of saying "thank you" and being real about both the wins and the oops moments. Mitchell dishes out practical tips on giving constructive feedback without losing authenticity.
There's a difference between happiness and joy. Happiness is what's on the outside, and joy is what's on the inside. If you have people working with you and not for you, the interesting thing is how you pull out their joy. How do you make sure they're doing what they want to do, are appreciated for it, and motivated to do more? (Mitchell Levy)
2. The pitfalls of inauthenticity
Mitchell shares valuable insights drawn from conversations with over 500 experts, discussing the pitfalls of inauthenticity and the importance of building trust. The dialogue takes a positive turn as they explore genuine approaches to customer development, emphasizing collaboration and openness.
Delving into specific mistakes that can undermine credibility, Mitchell emphasizes the power of authenticity and the building of trust through transparency. The discussion touches on the critical need for consistency across various platforms to establish and maintain credibility.
Anyone who tells you to fake it till you make it is someone that you want to run away from. You want to politely let them know that's one of the most “uncredible” things, or I call the opposite of credible – dubious. One of the most dubious things you could do is actually fake it till you make it Because you're being inauthentic, you're not being of service to your customer base. (Mitchell Levy)
3. The power of articulating a consistent message
Mitchell commends Alex's company, RELAYTO, for providing accountability through digital transparency. The dialogue explores the challenges of maintaining authenticity in the digital realm, where attention is sparse, and the need for substance beneath a clear, easy-to-digest message.
The discussion shifts to the essence of credibility, emphasizing the significance of clarity in articulating one's playground and audience in less than 10 words. Mitchell introduces the concept of CPOP (Customer Point Of Possibilities) and the importance of consistency in conveying the message across different audiences.
As the episode unfolds, Mitchell shares valuable insights into building credibility through social proof and the power of articulating a clear and consistent message. The conversation concludes with a discussion about applying the clarity process to RELAYTO.
The element of credibility is clarity, and that is in less than 10 words. Can you articulate the playground you play in? I use the word playground specifically because if you don't love what you do, you should be doing something else. (Mitchell Levy)
4. Insights into the CPOP process
The conversation shifts as Alex takes on the challenge of articulating his CPOP. He identifies his primary audience as "creators and communicators whose content doesn't reach their audience". Mitchell dives deeper, prompting Alex to elaborate on the roles of creators and communicators in the business world. As the discussion unfolds, they explore the pain point of this audience, identifying waste as a key challenge – effort invested in creating valuable content that goes unnoticed.
Listeners gain insights into the CPOP process, witnessing the importance of articulating a clear and concise message that resonates with the target audience. The episode showcases the power of clarity in effectively communicating pain points and solutions, offering practical takeaways for creators and communicators striving to enhance their impact.
We are not used to consuming documents that are traditionally presented. We're great at consuming videos, scrolling for blogs maybe, but we're not as deeply engaging with long-form content on a screen as we would like (Alex Shevelenko)
5. Dealing with diverse user personas
Mitchell, with his trademark positivity, guides Alex through tweaking the CPOP, stressing the need for crystal-clear messaging for various audiences. They zoom out to tackle the universal challenges faced by tech-driven businesses dealing with diverse user personas. Alex throws a curveball about tailoring their broad approach and seeks Mitchell's advice on personalizing messages for specific folks.
This episode section wraps up with a punchy quote about corporate superpowers – aligning and engaging around a shared customer understanding. Mitchell underscores the simplicity of focusing on those who matter most: today's and tomorrow's customers.
Communicators create action with their content. In today's world, anyone can create content. As a matter of fact, many communicators are creating non-engageable content that is just sitting out there, and you don't know why people aren’t following through with it. (Mitchell Levy)
Check the episode's Transcript (AI-generated) HERE.
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