Mitchell has also provided strategic consulting to hundreds of companies and has been the Chairman of a NASDAQ-listed company. He is one of the top hundred coaches in Marshall Goldsmith’s organization.
Use the coupon bringing the $250 to $100 for a Clarity Session with Mitchell Levy.
Listen to the Podcast Episode on Your Favorite Platform
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The art of saying "thank you"
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There's a difference between happiness and joy. Happiness is what's on the outside, and joy is what's on the inside. If you have people working with you and not for you, the interesting thing is how you pull out their joy. How do you make sure they're doing what they want to do, are appreciated for it, and motivated to do more? (Mitchell Levy)
(00:00-06:20)
Starting off with a nugget from Mitchell's book "THANK YOU! Saying Thank You! in 140 Languages", the speakers dive into the challenge of keeping things positive in a world that sometimes feels like a downer. Mitchell drops wisdom on the difference between happiness and joy, particularly in the workplace.
The banter turns to the art of saying "thank you" and being real about both the wins and the oops moments. Mitchell dishes out practical tips on giving constructive feedback without losing authenticity.
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The pitfalls of inauthenticity
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Anyone who tells you to fake it till you make it is someone that you want to run away from. You want to politely let them know that's one of the most “uncredible” things, or I call the opposite of credible – dubious. One of the most dubious things you could do is actually fake it till you make it Because you're being inauthentic, you're not being of service to your customer base. (Mitchell Levy)
(06:20-14:03)
Mitchell shares valuable insights drawn from conversations with over 500 experts, discussing the pitfalls of inauthenticity and the importance of building trust. The dialogue takes a positive turn as they explore genuine approaches to customer development, emphasizing collaboration and openness.
Delving into specific mistakes that can undermine credibility, Mitchell emphasizes the power of authenticity and the building of trust through transparency. The discussion touches on the critical need for consistency across various platforms to establish and maintain credibility.
The power of articulating a consistent message
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The simple element of credibility is clarity, and that is in less than 10 words. Can you articulate the playground you play in? And I use the word playground specifically because if you don't love what you do, you should be doing something else. (Mitchell Levy)
(14:03-20:25)
Mitchell commends Alex's company, RELAYTO, for providing accountability through digital transparency. The dialogue explores the challenges of maintaining authenticity in the digital realm, where attention is sparse, and the need for substance beneath a clear, easy-to-digest message.
The discussion shifts to the essence of credibility, emphasizing the significance of clarity in articulating one's playground and audience in less than 10 words. Mitchell introduces the concept of CPOP (Customer Point Of Possibilities) and the importance of consistency in conveying the message across different audiences.
As the episode unfolds, Mitchell shares valuable insights into building credibility through social proof and the power of articulating a clear and consistent message. The conversation concludes with a discussion about applying the clarity process to RELAYTO.
Insights into the CPOP process
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We are not used to consuming documents that are traditionally presented. We're great at consuming videos, scrolling for blogs maybe, but we're not as deeply engaging with long-form content on a screen as we would like (Alex Shevelenko)
(20:25-26:54)
The conversation shifts as Alex takes on the challenge of articulating his CPOP. He identifies his primary audience as "creators and communicators whose content doesn't reach their audience". Mitchell dives deeper, prompting Alex to elaborate on the roles of creators and communicators in the business world. As the discussion unfolds, they explore the pain point of this audience, identifying waste as a key challenge – effort invested in creating valuable content that goes unnoticed.
Listeners gain insights into the CPOP process, witnessing the importance of articulating a clear and concise message that resonates with the target audience. The episode showcases the power of clarity in effectively communicating pain points and solutions, offering practical takeaways for creators and communicators striving to enhance their impact.
Capturing the audience's attention at the peak of engagement
(26:54-34:07)
Alex unveils the pain points of non-engageable content and the pleasures of content that drives action.
The discussion takes a practical turn as they explore the importance of the Call to Action (CTA) and how it becomes the linchpin for audience engagement. Alex shares a refreshing perspective on CTAs, steering away from traditional lead generation tactics and emphasizing the significance of capturing the audience's attention at the peak of engagement.
Dealing with diverse user personas
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Communicators create action with their content. In today's world, anyone can create content. As a matter of fact, many communicators are creating non-engageable content that is just sitting out there, and you don't know why people aren’t following through with it. (Mitchell Levy)
(34:07-40:25)
Mitchell, with his trademark positivity, guides Alex through tweaking the CPOP, stressing the need for crystal-clear messaging for various audiences. They zoom out to tackle the universal challenges faced by tech-driven businesses dealing with diverse user personas. Alex throws a curveball about tailoring their broad approach and seeks Mitchell's advice on personalizing messages for specific folks.
This episode section wraps up with a punchy quote about corporate superpowers – aligning and engaging around a shared customer understanding. Mitchell underscores the simplicity of focusing on those who matter most: today's and tomorrow's customers.
Showing respect and spreading "cred dust"
In terms of being likable, there are two values. Showing respect which typically means coming early, prepared, coming with your heart. The second is “spreading cred dust”. It's spreading the ideas, thoughts and actions of others. (Mitchell Levy)
(40:25-46:36)
Mitchell delves into the power of his quoted statement on customer alignment being a corporate superpower, emphasizing that it's often challenging to determine where to begin.
Alex chimes in, highlighting the delicate balance between team and customer focus. The conversation takes a turn towards acknowledging and appreciating the efforts of the team.
The duo explores the dynamics of showing respect and spreading "cred dust" – recognizing the ideas, thoughts, and actions of others. Mitchell commends Alex for the powerful values his team embodies, emphasizing the significance of standing on the shoulders of those who've come before. They reflect on the challenge of acknowledging everyone who contributes and the potential pitfalls of inadvertently leaving someone out.
Mitchell shares insights on recognizing contributions, citing examples from his TEDx journey.
Being a servant leader and staying coachable
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One core value is basically being a servant leader, and the other core value I want to highlight is being coachable. Always being open to an opportunity to learn. No matter if that person looks like they have credibility and are superior to you. (Mitchell Levy)
(46:36-52:06)
Mitchell shares the essence of his second TEDx talk, "We're Losing Our Humanity", emphasizing the ten values linked with credibility. Focusing on entrepreneurial and marketing DNA, Alex prompts Mitchell to distill three key 'aha' moments for the audience.
Mitchell's wisdom surfaces in the importance of self-awareness – understanding who you are and how you serve. He stresses the value of recognizing the humanity in everyone, from customers to partners, and highlights two core values: being a servant leader and staying coachable.
The conversation extends to the personal realm, delving into the lessons learned from parenting and the transformative power of being open to learning from unexpected sources. Mitchell provides a roadmap for creating great human experiences within organizations, underscoring the universal nature of these lessons.
Check the the episode's Transcript (AI-generated) HERE.
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