The Customer Success Economy
This book emphasizes why integrating digital offerings into a customer success philosophy is crucial for maintaining a competitive edge in business models.
THE CUSTOMER SUCCESS ECONOMY : WHY EVERY ASPECT OF YOUR BUSINESS MODEL NEEDS A PARADIGM SHIFT If leaders aren't integrating their digital offerings into a philosophy of Customer Success, they will be defeated in the next decade, because technical excellence and other traditional competitive advantages are becoming too easy to imitate.
The Customer Success Economy Page 2