The Narrative Gym for Business

THE NARRATIVE GYM FOR BUSINESS: INTRODUCING THE ABT FRAMEWORK FOR BUSINESS COMMUNICATION AND MESSAGING The ABT Framework (And, But, Therefore) is a new model for business communication that brings focus to our information- overloaded world.

It’s important because it is the most powerful tool in the Narrative Gym. It is the dumbbell that allows you, if you work out with it enough, to begin to develop the ultimate goal of ‘narrative intuition’.

It’s more than just your story. It’s the unifying statement of direction for what you and your group are doing. The ABT is the narrative core of a text... And it’s not one of many ways to communicate effectively—it’s THE ONLY way to communicate effectively over the long term.

The narrative part of any text begins when a problem is posed. It ends when it’s solved.

They have a great deal of expertise, and yet, when you ask them to boil it down to the central problem they are pursuing—that faraway gaze sets in.

The template sentence is: 'Nothing in _____ makes sense, except in the light of _____.' Many of the participants in our narrative training find it to be the most powerful tool overall because it takes you right to the core of what your narrative is.