We are here to inform you of the top 10 sales enablement softwares of today, to give you better insight on how you can use these for your business or team, and how RELAYTO has hit top spots in the rankings.
So, what is sales enablement software?
Sales enablement software refers to a technology platform or app which is designed to improve the effectiveness and efficiency of the job of the sales team. This can span to a wide range of different tools and platforms, meaning it cannot be reduced down to one specific type.
The popularity of sales enablement software itself comes down to its ability to increase efficiency and effectiveness for a sales team. After all, why would you spend an hour doing a task which a sales enablement tool could do for you in five minutes?
The importance of sales enablement is contained mostly within a company sales team. Platforms such as RELAYTO or those listed in G2 are examples of sales enablement softwares which have great success in generating a greater ease and efficiency within sales teams. The range of tools which could be defined as sales enablement is extremely vast, and can be anything from communication platforms to sales asset management tools.
The three main types of sales enablement tools used by most sales teams:
These four types are a starting point for most sales team who want to start using sales enablement software. However, it is important to decipher the main needs of the team and what tools would be most essential and effective for you.
1. A Communication or engagement platform
This is a must-have tool for sales teams, especially when the primary needs tend to be a phone system, a contact centre platform, a power dialer or something which lets them outreach or communicate with customers.
Communication platforms can be essential for video conferencing, SMS messaging or phone calls all in one place.
An example of a communications or engagement platform is Dialpad.
2. A CRM
A CRM (Customer relationship management tool) aids organisation within a sales team through the storing of customer data and history with them within one platform.
A CRM can also be integrated with your other sales enablement tools, but this has to be intentionally done by the sales team, especially with a lesser-known CRM tool.
Examples of CRM are Salesforce or Hubspot.
3. Sales intelligence or data tools
These two tools are essential if you as a sales teams are focused upon growth and scaling your business.
These tools can automatically generate a lot of research for your sales team which in turn saves them a lot of time.
Examples of a sales intelligence tools are Linkedin for hiring or Zoominfo.
More types of sales enablement tools:
- Sales engagement tools
Helps the sales team engage with or communicate with potential customers, usually through email, phone or social media.
- Sales content management
Software which allows the sales team to organise all content used daily, such as blogs, PDFs, videos etc.
- 'Bite-size' video platforms
These allow the sales team to outreach videos at scale through email in a digestible format to engage with potential customers.
- Sales intent tools
Helps the sales team to zero in on qualified leads by obtaining data on the roles or titles of the people who engage with your website.
The top 10 enablement softwares...Who they are and what they’re about! (Click on images to interact)
SALESKEN
Salesken is an AI sales assistant, or a conversational intelligence platform which can improve sales performance and reduce acquisition costs. On this platform you can integrate your CRM, dialer and video conferencing tools all in one place. You are also able to analyse every customer interaction across 14 different dimensions to understand how top reps win more and share the winning strategies across the team in real-time.
You can see how the sales team communicates with customers over calls, presentations, and webinars and get insights into what they are doing right, and where they need help.
'Pros'
- Provides real time cues during conversations to engage with customers better.
- Helps you to become more effective in your coaching.
- Helps identify what works on the phone and what doesn't to improve sales.
- Detailed call analytics provide insight into customer emotions, objections and intent.
'Cons'
- It may require some training to make use out of the platform.
- Users may also find the real-time cues distracting.
- Pages may take a long time to load.
- Transcription may not be as efficient as desired.
RELAYTO
RELAYTO is the #1 interactive experience platform that transforms static content such as PDFs, MP4s or images into more engaging and interactive experiences. With this platform, you can add content at every step, with the ability to generate, enrich, organise, launch, and analyse all in one place.
This interactive experience platform is a no-code digital content creator, powered by AI. Your content can also be shared with smart content sharing and analysed through data analytics so that you can get to know your audience better anytime, any place.
'Pros'
- A fast and easy way to create a digital experience for your company.
- Enables viewers to self-educate and choose their own path when it comes to digital experiences.
- No prior coding skills are necessary.
- Comes up with out-of-the-box presentations that impress clients.
'Cons'
- There is limited support for certain content, such as audio files or interactive quizzes.
- Advanced features may take time to get used to.
KLUE
Klue is an AI Competitive Intelligence platform which helps product marketers and CI teams gather actionable competitor insights. You can use klue to capture intel through battlecards, newsletters, self-serve features, and integrations from the field and improve your competitive sales strategy. Collect, curate, and deliver competitive and market intelligence to every department. You can also track your competitors all in one central location through the use of AI and measure your revenue impact.
'Pros'
- Allows the sales team to access external competitive intel and internal knowledge from your team in the field.
- Easy to use and to integrate with existing work flows.
- Puts the customer first in everything they do.
- Provides real-time data feed for companies.
'Cons'
- May require setup time to get the most out fo the platform.
- Some users may find the interface confusing or overwhelming.
- Some of the automatic information gathering only works well for larger, public competitors.
- The digest feature could be overly simplistic for some users.
GURU
Guru is a company wiki that integrates with your existing workflow, such as Slack and Teams. It uses knowledge management to keep your customer-facing teams up to date with knowledge that is accessible in every application that you use. The platform offers unified support knowledge for your sales team, creates personalised playbooks and makes predictive content suggestions and measurements that you can use.
'Pros'
- Contextual, expert-verified information which helps users find the information they require quickly and easily.
- Great integration section for all of the team's tools.
- Can easily create folders, tag cards and key words, and create sections for each team to organise documentation.
'Cons'
- Some users may find the interface too cluttered or difficult to navigate.
- Thee is limited customisation options for the look and the feel of the wiki.
- Improvement may be needed to make searches more accurate.
- The cards could be more interatctive with animation or colour.
HUBSPOT SALES HUB
Hubspot Sales Hub is built on the HubSpot CRM, which provides a single source of truth for customer data and sales tools. When using the CRM platform, reps can obtain richer insights, warmer leads and aligned enablement materials to gain maximum efficiency. HubSpot offers a powerful data dashboard, giving you full visibility over your sales reps’ activity and the sales process. It also lets you easily add data directly from emails and integrates your calendar into your email so that clients or customers can book meetings.
'Pros'
- Enables teams to work together more efficiently and effectively.
- Can help your company to scale and grow without increasing complexity.
'Cons'
- May be too complex for smaller businesses or teams.
- Some users may find the reporting and analytics features to be lacking.
DOOLY
Dooly is a connected workspace that makes it easy for people and systems to share critical deal information. Dooly helps revenue teams win more deals by improving CRM hygiene, running a winning sales process, and eliminating low value work. It automatically syncs notes, fields and activities to other platforms, and even recommends the next steps to use. It provides pre-built templates to fill out mandatory fields for your sales methodology, and real-time playbooks to help guide your calls so you can close deals faster.
'Pros'
- Helps teams to hit revenue targets and become top performers.
- Easy to use and integrate with existing workflows.
- Effortless to share critical deal information with people and systems.
- Can see all accounts on one page.
'Cons'
- Some users may find the interface too cluttered or confusing.
- Limited customisation options for the look and feel of the workspace.
- Sometimes there is a loss of the tight connection it shares with Salesforce for syncing.
- More insights on pipeline may be needed.
SEISMIC
Seismic equips customer-facing teams with skills, content, tools and insights which helps them to grow and perform at their best. Aids the sales team by providing sales training, coaching and the content they need to close deals. It provides this continuous support to sales reps to improve behaviour, content and skills. The platform can integrate with business-critical platforms including Microsoft, Salesforce, Google, and Adobe.
'Pros'
- Global leader in enablement with a powerful platform:
- Provides a range of features and customisation options.
- Resourceful and intuitive platform.
- Easy to create updated decks using built-in templates.
'Cons'
- May be too complex or expensive for smaller businesses or teams.
- Some users may find the interface overwhelming or confusing.
- May need to improve the analytics.
- May be found difficult to share big files or files of a certain type.
SHOWPAD CONTENT
Showpad Content Aligns sales and marketing teams around high-impact buyer interactions. It bridges the gap between sales and marketing by creating one centralised location hat lets sellers discover, present and share the latest, on-brand content in visually engaging experiences. It manages content through their content management system, which can then be applied to the right people at the right time, whilst continuously giving updates to the entire team.
'Pros'
- Generates necessary insights for improving conversion rates and closing deals faster.
- Provides a range of resources for sellers to become trusted advisors.
- Simple to use and user-friendly.
- Frequent updates and improvements to features.
'Cons'
- Some users may find the platform too content management focused compared to sales enablement.
- Limited customisation options for certain features.
- Email service may be too inefficient for presenting detailed and specific information.
- May be difficult to share content with the team.
HIGHSPOT
Highspot is an AI-powered platform that helps sales teams to find and use the right content at the right time. It aids with turning strategy into action by empowering organisations to Equip, Train, and Coach sales teams to win together for maximum impact. It elevates customer conversations and drives repeatable revenue. This is all achieved by bringing together native content and guidance, training and coaching, and engagement intelligence, all supported by actionable analytics.
'Pros'
- Provides real-time insights and recommendations to improve sales performance.
- Easy to use and integrate with existing workflows.
- Multiple functions.
- Content can easily be displayed and bookmarked for reference.
'Cons'
- May be too expensive for smaller businesses or teams.
- Some users may find the AI recommendations too limited or irrelevant.
- Could be more automated.
- Can be challenging to search and find relevant content.
MINDTICKLE
Mindtickle is a comprehensive sales readiness platform that provides training, coaching and reinforcement. You can create programs that reinforce knowledge quickly and analyse how it translates in sales meetings. Through this platform, you are able grow revenue through the use of tools and processes to increase knowledge, enhance performance, improve sales productivity, and adapt to change. It includes content management, conversation intelligence, and coaching tools all in one place.
'Pros'
- Helps teams to improve their skills and performance over time.
- Provides detailed analytics and reporting on team performance.
- Easy to integrate with in-house tools.
- Intuitive and user-friendly.
'Cons'
- Users may find it difficult to navigate.
- Issues may not be resolved by the support team.
- Upload time may be too long due to buffering problems.
- More flexibility may be required when assigning reviewers to a 'mission'.
So, whether sales enablement is something you frequently use or is a vital part of your company, or you just heard of it today, it's useful to know the different types of tools and platforms which excel in today's technical world.
It is super important for a business to make use of sales enablement to maximise their time and efficiency, especially when trying to scale or grow their business.
With this list of the top 10 sales enablement tools, it's a great place to prioritise which tools you could be using now or in the future within your business or team.
Ready to get started with RELAYTO? Sign up for a free trial today and see for yourself how RELAYTO can transform your documents.
Source: G2
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